Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Zaha Hadid Z-car concept

Zaha Hadid is an Iraq-born and London-based architect, who became the first female recipient of the Pritzker Architecture Prize in 2004. Her ambitious buildings have earned her much acclaim, and having designed the latest BMW factory, Hadid has now turned her sights on cars with the unveiling of the Z-car concept. Not to be confused with the similarly titled Nissan/Datsun, Hadid?s Z-car is a small plastic-bodied monocoque with a prominent lifting door.

BMW 4 Series Coupe makes UK debut at PGA Championship

We had our first look at the car that will replace the old 3-Series Coupe ahead of its debut at the 2013 Detroit Auto Show when the BMW 4 Series Coupe Concept arrived, looking like a winner even before it goes in to production. Even when you take away some of the fripperies of a concept, you’re still left with an impressive 4 series Coupe that’s longer and lower than the old 3 Series – and a lot better looking. In fact, the 4 Series looks a lot like a smaller 6 Series and is also likely to spawn a ‘Gran Coupe’ version at some point – just like the 6 Series – which could do very interesting things to sales of the regular 3 series saloon.